Company insight
AHR Private Wealth is an independent financial services provider with offices spanning five continents. They are a global boutique wealth management company offering market-leading, cross border financial advisory services to expatriate clients.
Their approach to wealth management is a partnership built on analysis and ideas; a supportive relationship that equips global clients to make better-informed decisions and plan for their future with confidence. AHR Private Wealth work closely with clients to gain an in-depth understanding of their total wealth situation, a complete understanding of their concerns and objectives, and provide the support to enable them to achieve their financial goals.
Brief
Goldmine Media were commissioned to produce a bi-monthly luxury client-facing wealth and lifestyle magazine for AHR Private Wealth clients. The editorial content had to be relevant to their target client base of wealthy expatriate clients and cover a variety of subjects; from wealth management, through to lifestyle topics covering travel, technology, art and for the magazine to showcase how they differentiate from the competition.
Objectives
The magazine had to achieve the following 5 outcomes for AHR Private Wealth:
- Create further brand awareness to a cross border audience
- Provide expatriate lead generation and new business opportunities
- Increase client communications across digital marketing channels
- Drive targeted quality traffic to the AHR Private Wealth website
- Provide targeted regular existing client touchpoints with premium editorial
Solution
The team at Goldmine Media, using our expert market knowledge of premium services and products created a bi-monthly magazine title called ‘Aspire Magazine.’ This bold strategic idea from our full in-house design studio and editorial teams delivered a premium publication that would appeal to a savvy international audience of expatriate clients.
Aspire Magazine, combines the latest wealth management news with lifestyle inspiration from around the globe.
Summary
Having navigated significant volatility over the past decade, wealth management brands have an exceptional opportunity to continue to capture growth over the next.
In order to do so, they must truly understand their clients – and recognise how they are changing. They are evolving in terms of their advice requirements, the drivers of their decisions, and the way in which they want to be engaged with – most notably in digital channels.
In the ultra-competitive world of wealth management, deeper insight on clients is an essential component to creating value, and protecting the brand heritage and business going forward.
“Aspire Magazine forms a key part of the AHR Group’s objective advice and solutions proposition.”
William Burrows
Group Managing Director
CEO – AHR Group
